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PicsArt

What Is Picsart: AI Video & Photo Editor: Features, Plans & More

In today’s world, where eye-catching visuals rule social media and digital art, having the right photo editing tools matters more than ever.

Enter Picsart—a powerhouse app that’s redefining how we create. 

What started as a simple photo editor has evolved into an all-in-one creative studio, blending AI-powered magic with user-friendly editing tools.

Whether you’re polishing selfies, designing custom stickers for Instagram, or experimenting with video effects for TikTok, Picsart puts professional-grade features at your fingertips.

With over a billion downloads, it’s the go-to platform for anyone looking to enhance photos, edit videos, or unleash their creativity.

From its AI image generator that creates unique visuals to its background remover tool that zaps unwanted objects, Picsart empowers users to turn everyday moments into standout content.

Best part? It’s built for everyone—casual scroll-stoppers, aspiring designers, and even small businesses craving sleek social media posts. Dive in, and let’s explore how this tool can take your creative projects to the next level.

What is Picsart?

What is Picsart?

Picsart is an all-in-one AI-powered design studio that combines photo editing, video editing, and digital art creation tools in a single platform.

Originally launched in 2011, this creative suite provides users with a comprehensive range of editing features that make professional design accessible to everyone.

The platform allows users to take and edit pictures and videos, draw with layers, and share their creations within the picsart community and across other social networks.

Available across multiple mobile devices including Android devices, iOS, and Windows platforms, the picsart app has become a global phenomenon with over 1 billion downloads across 180 countries.

What sets Picsart apart from other photo editor tools is its integration of cutting-edge artificial intelligence technology alongside traditional editing capabilities, creating a powerful ecosystem for creative projects of all types.

The platform functions not only as a powerful photo editor but also as a social creative community where users can share their works, gain inspiration, and collaborate with others.

This combination of robust editing tools and community features has made Picsart an essential resource for content creators, social media managers, small businesses, and casual users alike.

Who Created Picsart?

Who Created Picsart?

Picsart was founded in November 2011 by a team of visionaries led by Hovhannes Avoyan, along with Artavazd Mehrabyan and Mikayel Vardanyan. Hovhannes Avoyan, an Armenian-American serial entrepreneur, investor, and scholar, serves as the CEO of the company.

Before creating Picsart, Avoyan had already established himself as a successful entrepreneur, having founded several technology companies including CEDIT, Sourcio, and Monitis Inc.

Under Avoyan’s leadership, Picsart has grown from a standalone tool for basic photo editing on mobile devices to a comprehensive creative platform with offices across multiple countries. The founding team developed the first picsart application as a simple tool to help people modify photos on their phones, gradually expanding its capabilities over time.

The first version of the picsart app launched on Android devices in November 2011, followed by iOS versions for iPhone and iPad in 2013, and eventually expanding to Windows platforms in 2014. This cross-platform approach helped fuel the app’s rapid growth and widespread adoption.

Today, Picsart operates as an Armenian-American technology company based in Miami, Florida, and Yerevan, Armenia, with additional offices around the world. As of August 2021, the company had received $195 million in cumulative venture funding and achieved a valuation of approximately $1.5 billion, making it Armenia’s first tech unicorn.

Best Features Of Picsart

Best Features Of Picsart

Picsart stands out because of its many great editing features.

Sticker Maker

The sticker maker feature in Picsart allows users to create and customize their stickers for use in various creative projects.

With access to a vast library of over 60 million options, users can either choose from existing designs or craft completely custom stickers that reflect their personal style.

Creating your stickers is straightforward with the Picsart sticker maker.

Users can isolate objects from images, add effects, and save them for future use across multiple projects. These custom stickers can dramatically enhance social media posts, giving them a unique, personalized touch that stands out in crowded feeds.

Business users particularly benefit from this feature, as they can create branded stickers for promotions, social media campaigns, and other marketing materials. The sticker maker transforms ordinary photos into eye-catching visual content that resonates with audiences.

AI Image Generator

The AI image generator represents one of Picsart’s most innovative features, using generative AI to create customizable images from text descriptions. This powerful tool transforms written prompts into visual content, opening up endless possibilities for creative expression.

Using text-to-image AI technology, users can generate unique visuals by simply describing what they want to see.

The system then processes these descriptions and creates corresponding images that can be further refined and edited. This feature proves invaluable for generating concept art, creating unique backgrounds, or visualizing ideas without requiring advanced drawing skills.

Picsart’s AI image generator also supports the creation of AI art in various styles, allowing users to experiment with different artistic approaches.

From realistic renderings to stylized illustrations, the tool offers flexibility for a wide range of creative applications, taking digital art creation to the next level.

Video Editor

The video editor in Picsart provides comprehensive tools for creating and enhancing video content optimized for social media and other platforms. Users can easily edit videos with music, add video effects, and create engaging clips that capture attention online.

The platform’s video editing capabilities are particularly valuable for content creators focused on platforms like Instagram, TikTok, and YouTube, where compelling video content drives engagement. Features include the ability to trim and combine clips, apply filters and effects, add text overlays, and include music tracks.

Advanced options allow users to create video collages that showcase their best moments in a visually appealing format.

The intuitive interface makes it easy to produce professional-looking results without requiring extensive video editing experience, making high-quality video content creation accessible to everyone.

Font Generator

The font generator provides users with access to an extensive library of typography options to enhance their designs. Beyond traditional fonts, Picsart offers an AI font generator that creates unique, custom typefaces tailored to specific creative needs.

Using the platform’s font tools, users can add text to images with hundreds of classic and trending fonts.

The system supports multiple font styles, from bold and impactful designs to delicate, decorative options. This versatility ensures that text elements complement and enhance the overall design rather than detracting from it.

The AI-powered font tools take typography to another level by generating custom 3D font styles and effects that make text visually striking.

Users can apply instant effects to their text, experiment with different AI-powered 3D fonts, and create custom-generated text visuals that capture attention and communicate messages effectively.

Editing Photos in Picsart

Editing Photos in Picsart

Resize

Picsart’s resize function lets users adjust image dimensions while maintaining quality, essential for different platform size requirements.

Whether for Instagram, Facebook, or print, this tool ensures images display correctly across formats. Professional designers appreciate this feature for multi-platform campaigns, eliminating the need for separate files.

Picsart offers preset dimensions for common social media and allows custom sizing for specialized projects. Advanced algorithms help preserve image integrity during significant adjustments, ensuring a crisp, professional result regardless of output dimensions.

Crop

The crop tool in Picsart refines image composition by removing distractions and highlighting the subject. With various aspect ratios for social media, users can quickly optimize photos for specific platforms. This essential feature enhances framing and visual storytelling.

Picsart offers both free-form cropping and preset ratios to suit diverse creative needs. Professional-level capabilities provide precise control, transforming average photos into captivating visual content that engages viewers.

Retouch

Picsart’s retouch tools offer powerful options for enhancing portraits and refining image details. Users can smooth skin tones, remove blemishes, brighten eyes, and make subtle improvements that elevate photo quality.

With AI-powered capabilities, the platform intelligently identifies areas for enhancement while ensuring natural results. This technology enables users to achieve professional-quality edits without advanced skills.

For social media creators and businesses, these tools provide polished imagery that effectively represents their brand or personal aesthetic. The blend of robust editing features with a user-friendly interface makes professional retouching accessible to all.

Effects

Picsart offers a vast collection of effects that transform ordinary photos into stunning visuals. The platform features trending filters like retro VHS, Y2K aesthetics, and Golden Hour effects that resonate with current social media trends.

Users can apply AI filters for unique artistic effects, from subtle enhancements to dramatic transformations, allowing for extensive creative expression. The photo editor includes preset combinations and customizable parameters, balancing convenience and personalization for quick edits or more involved projects.

Erase

Picsart’s erase functionality uses advanced AI to precisely remove unwanted objects from images. This powerful feature helps users clean up photos by eliminating distractions while preserving image integrity.

The background remover tool is particularly popular, allowing users to isolate subjects and place them in new settings—ideal for product photography, portraits, and creative projects.

For businesses, these tools simplify the creation of professional product images and marketing materials without the need for costly photoshoots or specialized equipment. AI technology makes complex editing accessible to users of all skill levels.

Text

Picsart offers many options for adding text to images. Its tools go beyond just placing words. Users can choose from hundreds of fonts in the Picsart text editor. These fonts include classic and trendy styles. Advanced controls help users change size, color, opacity, alignment, and spacing.

This ensures that the text fits well with the design. The platform allows for multiple text layers. This helps create complex designs for more advanced projects.

For social media creators, these tools help make fun captions and quotes. They also allow for informational overlays that boost visual content. This improves audience engagement significantly.

The easy interface makes it simple for all users to use typography well, no matter their skill level.

Pricing and Plans

Pricing and Plans

Free Version

Picsart has a free version. It offers many editing tools, which are great for new users. The app includes basic photo tools and filters. There are also some stickers and templates to use, but in limited amounts. The free version has some downsides.

Users will see ads while using it. Some extra content and advanced AI tools are only for paid users. Certain saved images may have watermarks on them too.

Even with these issues, the free Picsart app helps users make good content. It also allows them to check if they want to pay for more features later. This makes it a great way to start using Picsart.

Picsart Gold

Picsart offers several premium subscription options, with Picsart Plus costing $13 per month and Picsart Pro available for $15 per month.

These paid plans unlock the full potential of the platform by removing advertisements and providing complete access to premium content and features. Subscribers gain unlimited access to an expanded library of templates, stickers, backgrounds, and other creative assets.

Additionally, all AI tools become fully available, including the AI image generator, AI enhance, and other advanced editing capabilities.

The premium plans also eliminate watermarks from exports, allowing users to create and share professional-quality content without limitations. For frequent users, content creators, and businesses, these subscriptions deliver substantial value by streamlining workflows and expanding creative possibilities.

Business Solutions

Picsart gives special plans for business users. They start with API services at $95 each month. This plan includes 10,000 credits. There are also print and marketing packages at $99 per month. These packages come with 1,000 credits. They include SDK/API integration.

This lets businesses use Picsart’s editing features in their apps. These plans are great for web-to-print and photo printing services. They also offer advanced tools for teamwork and managing brand assets. Users get priority support as well. For groups that need to edit many images, these plans are a good choice. They can save money compared to other systems or design teams.

Alternatives Of Picsart

Alternatives Of Picsart

Canva

Canva represents one of Picsart’s primary competitors, offering an online design and publishing platform with user-friendly tools aimed at non-designers.

While Picsart excels in photo and video editing with extensive manipulation capabilities, Canva focuses more on template-based design creation for marketing materials, presentations, and social media content.

Both platforms include AI features, though they implement them differently. Picsart emphasizes image manipulation and generation, while Canva concentrates on design automation and content suggestions.

For users focused primarily on creating marketing materials from templates, Canva may prove more suitable, while those needing deeper photo editing capabilities might prefer Picsart.

Pixlr

Pixlr

Pixlr offers another alternative to Picsart, providing online photo editing with a focus on giving users complete control over their images, including layers and effects. This platform positions itself between consumer-friendly editors like Picsart and professional tools like Photoshop.

Where Picsart excels in its mobile experience and social sharing capabilities, Pixlr offers a more traditional editing interface that may feel familiar to users with experience in desktop editing applications.

For those seeking powerful editing tools without Picsart’s social features or AI capabilities, Pixlr presents a viable alternative.

Photoshop

Photoshop

Adobe Photoshop stands as the industry standard for professional photo editing, offering unmatched depth and precision for image manipulation.

Unlike Picsart’s all-in-one approach, Photoshop focuses exclusively on image editing with an extensive feature set targeted at professional users.

The key differences between Photoshop and Picsart lie in their complexity, pricing models, and target audiences.

While Photoshop delivers unparalleled editing capabilities, it comes with a steeper learning curve and higher price point than Picsart.

For professional designers who require maximum control and precision, Photoshop remains the standard, while Picsart offers a more accessible entry point with its intuitive interface and mobile-first approach.

iFoto

iFoto provides a simplified alternative to Picsart, focusing on basic photo enhancement for casual users. While not as feature-rich as Picsart, iFoto offers straightforward tools for quick image adjustments and filters.

The primary difference lies in scope and capability—Picsart delivers a comprehensive creative platform with extensive editing features and AI tools, while iFoto concentrates on providing essential editing functions with minimal complexity.

For users seeking basic photo improvements without Picsart’s broader creative toolkit, iFoto may serve as a simpler alternative.

Fotor

Fotor

Fotor positions itself as a photo editor and design maker with capabilities similar to Picsart but with a different user experience and feature emphasis.

Like Picsart, it offers both photo editing and design creation tools, though with less focus on the social and community aspects.

Where Picsart excels in its mobile experience and AI capabilities, Fotor offers strong batch processing features and HDR effects that appeal to certain types of photographers.

Users focused on enhancing landscape photography or processing multiple images simultaneously might find Fotor’s specialized tools advantageous for their workflow.

VSCO

VSCO

VSCO targets photographers and content creators with a focus on sophisticated filters and a minimalist aesthetic.

Unlike Picsart’s comprehensive creative toolkit, VSCO specializes in film-inspired presets and thoughtful image adjustments.

The primary distinction lies in philosophy and community—VSCO cultivates a curated, photography-focused experience, while Picsart embraces a broader range of creative expressions and editing styles. For users prioritizing subtle, artistic photo enhancements over extensive manipulation or design features, VSCO offers a more specialized alternative.

Snapseed

snapseed

Snapseed, developed by Google, offers professional-level photo editing tools in a streamlined mobile package.

While sharing Picsart’s mobile-first approach, Snapseed focuses exclusively on photo enhancement without the social features or design capabilities.

The key difference involves specialization—Snapseed delivers precision photo editing with advanced control over adjustments, while Picsart provides a more diverse creative ecosystem with broader functionality.

Photographers seeking focused editing tools without Picsart’s expanded creative features might prefer Snapseed’s targeted approach.

FAQ’s:

Is Picsart Free To Use?

Yes, Picsart offers a free version with access to basic editing tools and features. This version includes advertisements and has limitations on premium content access.

For full functionality without restrictions, users can subscribe to Picsart Plus ($13/month) or Picsart Pro ($15/month), which removes ads and provides complete access to all features and content.

Does Picsart Have AI features?

Absolutely. Picsart includes extensive AI tools throughout its platform.

These include the AI image generator for creating images from text descriptions, AI enhancement for improving photo quality, remove object functionality for cleaning up images, stylized AI filters for artistic effects, and AI replace for transforming image elements.

The platform continues to expand its artificial intelligence capabilities with regular updates.

Can People See What You Do On Picsart?

By default, Picsart functions as both an editing platform and a social creative community. Unless you adjust your privacy settings, your posted creations may become visible to other users within the Picsart community.

However, you maintain control over which creations you share publicly, and private editing activities remain confidential. The platform allows you to edit without sharing if you prefer to keep your work private.

What Is The Difference Between Photoshop and Picsart?

The main differences between Photoshop and Picsart are in complexity, ease of use, and audience. Photoshop is great for pros. It offers deep tools for editing images. However, it can be hard to learn and costs more money.

On the other hand, Picsart is easier to use. It is mobile-friendly and has a simple design. It also includes social features that make sharing easy.

While Photoshop is best for advanced edits, Picsart mixes photo editing, video editing, and design tools together. This makes it easier for more people to use, and it uses strong AI tools as well.

What Types Of Projects Can I Create With Picsart?

Picsart supports a wide range of creative projects across multiple formats.

Users can create enhanced photos for social media, edited videos for platforms like TikTok and Instagram, digital art using AI generation tools, custom stickers, photo collages, professional marketing materials, product photography, logos, social media templates, and much more.

The platform’s versatility makes it suitable for personal creative expression, social media content, and professional business applications.

Can I Create Custom Stickers In PicsArt?

Yes, Picsart’s sticker maker feature allows you to create your own custom stickers. You can isolate objects from images, add effects and modifications, and save them as stickers for future use.

Additionally, you can access Picsart’s library of over 60 million existing stickers to enhance your designs. This functionality proves particularly useful for creating branded content, personalized social media posts, and distinctive visual elements.

How Do I Cancel My Picsart Subscription?

To cancel a Picsart subscription, the process depends on how you initially subscribed.

  • For subscriptions purchased through the App Store, you’ll need to manage the cancellation through your Apple ID settings.
  • For Google Play subscriptions, you can cancel through the Google Play Store’s subscription management section.
  • For web-based subscriptions, log into your Picsart account, navigate to subscription settings, and follow the cancellation prompts.

Regardless of the method, be sure to cancel before your renewal date to avoid additional charges.

Conclusion

Picsart is a creative platform for both casual users and design pros. It offers photo and video editing tools. These tools use advanced AI to help create visual content.

One of its best features is how easy it is to use. It provides professional editing options through simple interfaces and AI help. You can remove unwanted items from photos, make custom stickers, or create unique digital art. Picsart makes the creative process smooth without losing quality. For businesses and content makers, it has time-saving templates and AI tools.

It also offers flexible export options to help produce content across many platforms. There are different pricing plans, so everyone can find a fit—from casual users to big companies. 

As social media and online marketing grow, Picsart is key for anyone wanting to make eye-catching visuals. 

Whether for sharing with friends or for ads, Picsart gives you the tools to bring your ideas to life.